Truth Beauty in American Society - Free Essay Example

Sample details Pages: 5 Words: 1367 Downloads: 3 Date added: 2017/09/22 Category Advertising Essay Type Argumentative essay Level High school Tags: American Life Essay Did you like this example? Truth Beauty in American Society In the today’s society, Americans, especially women, are eager to be slimmer because thin defines the American standard of beauty. For example, advertisements, called Lipo-6, are used to promote the use of diet pills that burn body fat. Naomi Wolfs Beauty Myth explains about how women are obsessed about their appearance and are dying to look better. â€Å"[C]ontemporary standards of feminine beauty have devolved to a point that can only be described as anorexic, and America’s young women are paying the price through a near-epidemic of bulimia and anorexia† (Wolf 486). Women are struggling to fix themselves, in order to meet the western beauty standards, even though it may lead to eating disorders or health problems. Lipo-6 diet pills help rapid weight loss up to fifty pounds or more. The women in the advertisement say that they got their confidence back by losing weight. Being and feeling slimmer and sexier is now a nec essity in American society. â€Å"[T]hirty-three thousand American women told researchers that they would rather lose ten to fifteen pounds than achieve any other goal† (Wolf 486). This advertisement lures American consumers to be obsessed about their appearance by showing lucid visuals and scientific approvals. In the advertisement, an advertiser represents cultural mythology of the endless desire for American consumers to be slimmer and prettier. Laurence Shames’ article, The More Factor is about how there is no limit to American desire. â€Å"[H]ow the great American hunger for more – more toys, more land, more opportunities – is an essential part of our history and character, stemming from the frontier era when the horizon alone seemed the only limit to American desire† (Shames 76). The role models that women are looking up to are mostly thinner and slimmer than the average women. Women who are perfectly fit and beautiful still want to be slimmer and prettier. There is no end to their satisfaction, which is how Shames describes American cultural mythology. This endless Americans desire of a slimmer body has led to the creation of better diet pills that help Americans lose weight faster and easier rather than choosing to exercise and make healthy choices. In the advertisement, it emphasizes three advantages of speed, strength, and gender specific benefits for its product, Lipo-6. Using red bold texts on grey background in the advertisement radiates the texts stand out more visually to catch consumers’ attention. According to the advertisement, the diet pills guarantee healthy weight loss and rapid weight loss. Rapid is the best way to get the peoples attention. Rapid weight loss and healthy weight loss seem too good to be true. In the advertisement, Melissa Winslow, who obtained the desired results by taking the diet pills, stated that she could never find the time to exercise regularly and her eating habit s were horrible. However, she was able to lose fifty eight pounds within a short period of time by taking these diet pills. This story makes American consumers think that they are also able to be slimmer without exercises. At least, it lures them try the diet pills. By reading bold texts in the advertisement, American consumers easily get tempted to the disillusionment of a slim body after taking the diet pills. Creating confidences in the product has also played a very large role in this diet pill advertisement by representing an award of excellence and saying that it is a rated the number one product for fat loss. The company for the diet pills was awarded Fat Loss Product of the Year 2005 2006 from Bodybuilding. com. By quoting the award, the advertisement builds confidence in its product. It helps American consumers to clear their fear of taking diet pills and to understand that diet pills are â€Å"safe†. In the advertisement, advertisers use the biggest fonts tha t cover an entire page of an advertisement in order to highlight their confidence. A golden emblem of an award also gives American consumers a great confidence of its product. Moreover, the advertisers put texts with using highlighted red text color and white font at the top of the advertisement page. By using contrast colors, red and white, the texts that describe the advantages of the diet pills stand out though their font sizes are not as big as other texts. Throughout the advertisement, advertisers put many lucid texts using different ideas such as contrast font colors and different font sizes to captivate American consumers effectively. By emphasizing the texts, they deliver confidence to American consumers more than words. In addition, an advertisement emphasizes the look of the women after they have lost their weight. In the advertisement, advertisers assume the look of American women consumers on â€Å"before† picture to touch their emotions about their appearan ce and the endless desire of being slimmer and prettier. Then, they show a great appearance change after taking diet pills and remind American consumers of the Cinderella story, magical change in a short time. The models in the advertisement not only lost weight but got a total make-over from head to toe. The â€Å"before† pictures look ugly and grungy, but the â€Å"after† pictures are totally different. Having beautiful hair, make-up and clothes have nothing to do with this diet pills but by making the women look beautiful in the after pictures is a great way to manipulate consumers. Obviously, advertisers do not put chubby models for the after pictures because consumer might misunderstand that the diet pills do not help lose weight. Body language is also used strongly as said in the â€Å"Master of Desire. â€Å"Advertisers have been quick to exploit the status signals that belong to body language as well† (Solomon 412). The models are standing tall, show ing off their bodies and smiling with confidence. This shows how the advertisement makes people think that losing weight makes a person more pretty and happy. A woman quotes, â€Å"I lost 58 pounds and love my new look. † By losing weight it seems like the woman has reached the peak of happiness and desire. Moreover, it makes and satisfies them to feel succeeded in American society. These diet pills are advertised as a perfect package of a total makeover. Jack Solomon says in the Master of Desire that American advertisements manipulate the people instead of persuading them. â€Å"American advertisers use [signs] to manipulate us into buying their wares. ‘Manipulate’ is the word here, not ‘persuade’† (Solomon 410). By telling the people how safe and easy these diet pills are, this advertisement controls the minds of those who are longing for a rapid and easy weight loss solution. Being able to lose weight by taking few pills a day for two months seem like delightful news. American consumers easily fall for these kinds of â€Å"too good to be true† advertisements, especially when they are desperate to lose weight and look better. Today, weight issues apply to both women and men throughout all ages so the target audience is just about everyone. Therefore, according to the advertisement, everybody can become beautiful and slim within a month without having to suffer or stress about losing weight, satisfying the endless desire of American consumers. On the other hand, â€Å"the beauty myth is always actually prescribing behavior and not appearance† (Wolf 489). Before American consumers consider how they look, they first have to think how they behave or treat others because that is the truth beauty in American society. Work Cited Shames, Laurence. â€Å"The More Factor. † The Hunger for More. New York: Times Books, 1989. Rpt. in Signs of Life in the USA: Readings on Popular Culture for Writers. 5t h ed. Ed. Sonia Maasik and Jack Solomon. Boston: Bedford/St. Martin’s, 2006. 76-82. Solomon, Jack. Masters of Desire: The Culture of American Advertising. † The Signs of Our Time. Los Angeles: J. P. Tarcher, 1988. Rpt. in Signs of Life in the USA: Readings on Popular Culture for Writers. 5th ed. Ed. Sonia Maasik and Jack Solomon. Boston: Bedford/St. Martin’s, 2006. 409-419. Other Reference Wolf, Naomi. â€Å"The Beauty Myth. † The Beauty Myth: How Images of Beauty Are Used Against Women. New York: HaperCollins, 1991. Rpt. in Signs of Life in the USA: Readings on Popular Culture for Writers. 5th ed. Ed. Sonia Maasik and Jack Solomon. Boston: Bedford/St. Martin’s, 2006. 486-494 Don’t waste time! Our writers will create an original "Truth Beauty in American Society" essay for you Create order

Should Abortion Be Legal - 1334 Words

Shanieqka Manuel Professor Rockette-Rogers English 1102 23 July 2015 Should Abortion Be Legal? In Gwendolyn Brooks’ poem â€Å"the Mother† the entire theme was based on abortion. A mother was not emotionally or mentally ready to have children, so she did what needed to be done; she aborted. This poem was written in 1945 and still today’s society still has objections on pro-choice. On January 22, 1973 the US Supreme Court ruled that abortion is a fundamental right that was guaranteed by the US Constitution. In short terms the ruling stated that a woman, with her doctor, could have the option to end her pregnancy. This ruling made abortion legal in the United States which seemed to be a relief for some and others a restraint. Abortion has been a controversial issue in the United States for years. There are one of two sides that can be chosen in this debate; pro-life or pro-choice. Those who believe in pro-life consider abortion as intentionally murdering a human being. In contrast to the advocates, you have the opponents, who believe abortion is not the same as murder that it is here to help not hinder a woman. Having an abortion is a huge decision to be made. The word abortion itself means to remove the fetus from the uterus before it is able to survive on its own. The question that still stirs up an audience still remains â€Å"should abortion be legal?† My younger sister became pregnant at the tender age of fourteen. After being faced with abortion as an option she was conflictedShow MoreRelatedAbortion Should Not Be Legal1647 Words   |  7 PagesOne of the most highly debated topics is abortion and whether or not it should be legal. People who oppose abortion, meaning they are pro-life claim that abortion should be completely illegal with no aspects of it whatsoever; it can be a murder for the people standing against it. The other side of the argument, meaning people who are pro-choice, defend it by believing it to be a right been given to the women. They also claim even if abortion was to be illegal, it would still be practiced. EveryRead MoreAbortion Should Not Be Legal920 Words   |  4 Pagesworld has struggled with for ages and one thing that people are advocating around the world for is abortion. Abortion is either a procedure or pill that stops a fetus s heart. Abortion should not be legal because life beings at creation , abortions are a direct violation of the 14th amendment, and thousands of people would love to adopt a child: handicapped or otherwise. Abortion should not be legal because life begins at creation. What is creation? Some people say conception, but it actually isRead MoreAbortion Should Not Be Legal Essay1596 Words   |  7 Pages Abortions have been performed on women for thousands of years. Abortion is the deliberate termination of a human pregnancy. Most often it is performed during the first 20 weeks of being pregnant. The controversy over whether or not abortion should be legal continues to divide Americans till this day. An important landmark case was the Roe v. Wade case, where the Court argued that the zone of privacy was broad enough to encompass a woman s decision whether or not to terminateRead MoreShould Abortion Be Legal?1320 Words   |  6 PagesAbortion, as you all may know, is a really popular topic. There have long been many debates between the two groups, pro-life and pro-choice. People who are pro-life believe that part of the government’s job is to protect all forms of human life. Those who are pro-choice believe that every individual should have control over their own reproductive systems. Pro-life supporters strongly believe that even an undeveloped fetus has lif e; it is still growing and it needs to be protected. And this soundsRead MoreShould Abortion Be Legal?1135 Words   |  5 PagesKelsi Hodgkin Composition 1 Professor Chipps 19 October 2015 Should Abortion Be Legal A common debate in the world today involves abortion, the deliberate end of human pregnancy, and whether or not it should be legalized. â€Å"Every year in the world there are an estimated 40-50 million abortions. This corresponds to approximately 125,000 abortions per day† (â€Å"Abortions Worldwide this Year†). On one side of the argument, people are not disturbed by this grotesque number, and on theRead MoreShould Abortion Be Legal?963 Words   |  4 PagesLegal or Illegal? Which would you prefer? Not many are willing to discuss such a gut wrenching topic, but this needs to be addressed. It is a very controversial topic with having to do with women rights and activists. Since there are two sides to every argument, there is one side such as to make abortion legal and the opposing side to keep abortions illegal. In my opinion making abortion illegal can regulate the amount of women who do get pregnant. I believe that making abortions legal will let womenRead MoreShould Abortion Be Legal?867 Words   |  4 PagesABORTION Abortion is a deliberate termination of a human pregnancy, most often performed the first 20 weeks of pregnancy. There are series of legal, moral and ethical issues which may arise about abortion. Most arguments about abortion are often focused on political insinuations and the legal aspect of such actions. Some frequently asked questions’ regarding the issue is if the practice should be outlawed and regarded as murder or should women have the right to practice it. For example, prior toRead MoreShould Abortion Be Legal?1217 Words   |  5 PagesNovember 2015 Should Abortion be Legal Among all the issues that have been fought for or against in the United States, abortion may be one of the most popular issues that Americans are passionate about. Abortion is defined as the removal of the embryo or fetus from the uterus in order to end a pregnancy. Thousands of abortions take place every single day, and yet public opinion remains at a standstill as to whether or not abortion is ethical. Everyone holds different opinions on abortion. The proponentsRead MoreShould Abortions Be Legal?939 Words   |  4 PagesShould abortions be legal? Abortions have been a big issue since the Roe v Wade case. There have been a lot of disagreements between the Pro-life supporters and the pro-choice supporters. Pro-life supporters feel like abortions deter murder, while pro-choice supporters believe that the women should be able to make their own decisions. I am a part of the pro-life supporters because I feel like abortions are wrong for several of reasons. Why should women get an abor tion if there are other choices forRead MoreShould Abortion Be Legal? Essay1089 Words   |  5 PagesWhen the word abortion is heard, it is always associated with many negative things such as murder and inhumanity. However not legalizing abortion creates a huge problem for women around the world. Having a child takes consideration, planning and preparation and if pregnancy happens without any of this, why bother to have it at all? The reasons why abortion should be legal is that it supports the fundamental human rights for women by giving them a choice, it reduces crime by reducing the number of

Health and Social Care Diagnosis and Treatment Statistics

Question: Presently, the problem of breast cancer among is on the rise. The research will mainly study the effectiveness of the breast cancer screening test to diagnose breast cancer among the women in the United Kingdom. The main research question that would be considered by the researcher is: Are the present tests effective to diagnose threats cancer of women aged between fifty to seventy years of age in the United Kingdom? To carry out the research, the researcher will mainly concentrate on the target population of women who are within the age group of fifty to seventy years of age. Answer: Introduction The issues of cancer are suddenly increased in the society (Ferlay et al. 2013). The change in the climate, the rise in the global warming and the intake of adulterated food has contributed towards the rise of cancer. At times, some of patients lose their life due to the delay in detection of the disease (Lee et al. 2013). Thus, a proper and effective screening is required to save the life of the women. The research will be carried out to measure the fruitfulness of the screening test in determining the cancer at an early stage. The research is necessary to prevent the growth of cancer and help the individuals to lead a better life. Background and rationale of the study As per the data in the year 2013, there have been 53, 696 invasive cases of breast cancer in the United Kingdom (Cancer Research UK 2015). Eleven Thousand, Seven Hundred and Sixteen numbers of deaths have happened in the country in the year, 2011. It has been seen that 78% of the women who have been affected with breast cancer have survived for ten or more years. The data for survival was for the year 2010-2011 and accounted for England and Wales. It has been seen 27% of the cases of breast cancer have been prevented in the United Kingdom. However, to prevent breast cancer and reduce the numbers of death due to breast cancer, a proper screening of the breast cancer is necessary. Two-week wait is the common route to diagnose breast cancer among women (Cancer Research UK 2015). Fifty-one percent of the female with breast cancer have been diagnosed with the disease within the two weeks waiting time. Thirty-one percent of the cases of breast cancer have been detected with the help of the screening. Figure 1: the graph showing the percentage of cases against the route to detect breast cancer (Source: Cancer Research UK 2015) It can be seen from the graph that most of the cases have been diagnosed through the two-week wait. Diagnosis should be done in the proper manner and the person who is carrying out the diagnosis should not be biased regarding the presence of the disease. In an article, Over diagnosis in mammographic screening for breast cancer in Europe: a literature review, the authors found that negative effects of over diagnosis. The authors did the research by dividing the type and presence of adjustment for the risks of breast cancer (Pulit et al. 2012). The classifications are based on model, data and covariates used. The other main classification is based on lead-time. The lead-time is being classified is based on compensatory drop and the statistical adjustment. It has been found that around 1% to 10% of cases of over diagnosis have been found (Pulit et al. 2012). The main reasons of the over diagnosis are the lack of adjustment of lead-time and the breast cancer risks. At times, over diagnosis can be harmful as it can cause other problems in the body. The advantages and disadvantages of breast cancer screening was discussed in the article, The benefits and harms of breast cancer screening: an independent review. The women who are within the age if fifty to seventy years were invited for screening every three years. A full report was published after the completion of three years, which showed a metal-analysis of eleven randomized trials. The relative risk of the death due to breast cancer was 0.80. The result showed a fall in the risk of breast cancer by 20% (Independent UK Panel on Breast Cancer Screening 2012). The authors carried out further research works and interpreted the actual figures based on the percentages. It has been found that for every 10,000 women who are aged 50 years are invited for the test for the coming 20 years. Out of the 129 cases, 43 deaths were prevented due to the screening. One breast cancer was prevented out of three cases of over diagnosis of breast cancer. However, it was seen that the women supporte d the screening of breast cancer as it helped them to prevent the disease. Aim and objective of the study The main aim of the project is to find out whether the tests are successful in diagnosing the presence of breast cancer among the women who are aged between fifty to seventy years. The objectives of the project are: To study the effectiveness of the tests, this is the initial stage to help eradicate cancer from the society To study the growth of breast cancer among the women within the age group of fifty to seventy years To study the variation in the mortality rate among women due to the effectiveness of screening test Literature search strategy The literature will be searched online mainly. The online library will be helpful for the researcher as it has the list of articles, books and other academic sources (Cohen, Manion and Morrison 2013). The past researchers works by the previous authors will be helpful to reach the desired result. In addition to this, the online statistics that showed the prevalence of the disease will help the researcher to keep a track on the changing trends of the disease in the country. The main keywords that will be used while searching are breast cancer, breast cancer in the United Kingdom, screening of breast cancer, breast cancer in women between fifty-seventy. The prevalence of the disease in other countries will be excluded from the search. The prevalence of the disease among other age-groups will be taken into consideration within the United Kingdom. Ethics and anti-oppressive practice consideration The researcher will do the research with the sole purpose of helping the patients who are suffering from breast cancer. The effectiveness of the screening will help in determining the presence of tumor in the breast (Faden et al. 2013). However, the researcher will take into consideration the environment where the primary data will be collected. The participants are patients of breast cancer and the degree of illness cannot by judged by the researcher. Hence, a constant medical help will be present when the researcher will be carrying out the interview. The researcher will not reveal the names of the participants if they do not wish to be mentioned (Zikmund et al. 2013). Many of the participants might not want to share their experience regarding the disease, the researcher will not force any of the participants to take part in the research. If the researcher needs to publish any of the information of the participants, then the researcher will take the permission from the participant before publishing the research (Zikmund et al. 2013). As far as the secondary data is concerned, the researcher will not hack any website or use any unethical methods to retrieve any data that are available online (Faden et al. 2013). The researcher will pay for the papers if the website asks the researcher to pay for them. The researcher will use up-to-date data in the research work (Silverman 2013). Project Outline The project will be divided into four chapters. The first chapter consists of the introduction, the background on which the research will based, the project outline and the ethical consideration. The first chapter acts as the proposal of the research as it gives an overview of the main factors that will be evaluated in the project (Creswell 2013). The chapter two will be the literature review and evaluate the main objectives of the topic. Chapter 3 will evaluate the theories and apply them on the research, the fourth chapter is the conclusion chapter where the results will be evaluate and the reflection of the researcher about the project. After the conclusion, the reflection of the researcher will be given. The reflection will contain the topics the author had learned in the course (Fowler 2013). In addition to this, the author will speak about the way the research was helpful for the author (Ritchie et al. 2013). Project Timeline Main activities 1st week 2nd week 3rd week 4th+5th week 6th week 7th week Selection of the topic and frame the research question, aim and objective Literature review and study of existing theories Framing the methodology of the research Interview of the target population (primary data) Analysis of the quantitative data and qualitative data and interpretation Findings Drawing the conclusion Doing the final work and submit the project References Cancer Research UK. (2015). Breast cancer diagnosis and treatment statistics. [online] Available at: https://www.cancerresearchuk.org/health-professional/cancer-statistics/statistics-by-cancer-type/breast-cancer/diagnosis-and-treatment#heading-Zero [Accessed 22 Jun. 2016]. Cohen, L., Manion, L. and Morrison, K., 2013.Research methods in education. Routledge. Creswell, J.W., 2013.Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Faden, R.R., Kass, N.E., Goodman, S.N., Pronovost, P., Tunis, S. and Beauchamp, T.L., 2013. An ethics framework for a learning health care system: a departure from traditional research ethics and clinical ethics.Hastings Center Report,43(s1), pp.S16-S27. Ferlay, J., Steliarova-Foucher, E., Lortet-Tieulent, J., Rosso, S., Coebergh, J.W.W., Comber, H., Forman, D. and Bray, F., 2013. Cancer incidence and mortality patterns in Europe: estimates for 40 countries in 2012.European journal of cancer,49(6), pp.1374-1403. Fowler Jr, F.J., 2013.Survey research methods. Sage publications. Independent UK Panel on Breast Cancer Screening, 2012. The benefits and harms of breast cancer screening: an independent review.The Lancet,380(9855), pp.1778-1786. Lee, S.J., Boscardin, W.J., Stijacic-Cenzer, I., Conell-Price, J., OBrien, S. and Walter, L.C., 2013. Time lag to benefit after screening for breast and colorectal cancer: meta-analysis of survival data from the United States, Sweden, United Kingdom, and Denmark.Bmj,346, p.e8441. Puliti, D., Duffy, S.W., Miccinesi, G., De Koning, H., Lynge, E., Zappa, M. and Paci, E., 2012. Overdiagnosis in mammographic screening for breast cancer in Europe: a literature review.Journal of medical screening,19(suppl 1), pp.42-56. Ritchie, J., Lewis, J., Nicholls, C.M. and Ormston, R. eds., 2013.Qualitative research practice: A guide for social science students and researchers. Sage. Silverman, D., 2013.Doing qualitative research: A practical handbook. SAGE Publications Limited. Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013.Business research methods. Cengage Learning.

Pieces Of The Puzzle The Island As A Macrocosm Of Man Essays

Pieces of the Puzzle: the Island as a Macrocosm of Man Subject: English - Golding: Lord of the Flies Pieces of the Puzzle: the Island as a Macrocosm of Man In viewing the various aspects of the island society in Golding's Lord of the Flies as a symbolic microcosm of society, a converse perspective must also be considered. Golding's island of marooned youngsters then becomes a macrocosm, wherein the island represents the individual human and the various characters and symbols the elements of the human psyche. As such, Golding's world of children's morals and actions then becomes a survey of the human condition, both individually and collectively. Almost textbook in their portrayal, the primary characters of Jack, Ralph and Piggy are then best interpreted as Freud's very concepts of id, ego and superego, respectively. As the id of the island, Jack's actions are the most blatantly driven by animalistically rapacious gratification needs. In discovering the thrill of the hunt, his pleasure drive is emphasized, purported by Freud to be the basic human need to be gratified. In much the same way, Golding's portrayal of a hunt as a rape, with the boys ravenously jumping atop the pig and brutalizing it, alludes to Freud's basis of the pleasure drive in the libido, the term serving a double Lntendre in its psychodynamic and physically sensual sense. Jack's unwillingness to acknowledge the conch as the source of centrality on the island and Ralph as the seat of power is consistent with the portrayal of his particular self-importance. Freud also linked the id to what he called the destructive drive, the aggressiveness of self-ruin. Jack's antithetical lack of compassion for nature, for others, and ultimately for himself is thoroughly evidenced in his needless hunting, his role in the brutal murders of Simon and Piggy, and finally in his burning of the entire island, even at the cost of his own life. In much the same way, Piggy's demeanor and very character links him to the superego, the conscience factor in Freud's model of the psyche. Golding marks Piggy with the distinction of being more intellectually mature than the others, branding him with a connection to a higher authority: the outside world. It is because the superego is dependent on outside support that Piggy fares the worst out of the three major characters in the isolation of the island. Piggy is described as being more socially compatible with adults, and carries himself with a sense of rationale and purpose that often serves as Ralph's moral compass in crisis; although Ralph initially uses the conch to call the others, it is Piggy who possesses the knowledge to blow it as a signal despite his inability to do so. Similarly, Piggy's glasses are the only artifact of outside technology on the island, further indication of his correlation to greater moral forces. In an almost gothic vein, these same glasses are the only source of fire on the island, not only necessary for the boys' rescue, but responsible for their ultimate destruction. Thus does fire, and likewise Piggy's glasses, become a source of power. Piggy's ideals are those most in conflict with Jack's overwhelming hunger for power and satiation. It is in between these representations of chaos and order that Ralph falls. Golding's depiction of Ralph as leader is analogous to Freud's placement of the ego at the center of the psyche. Ralph performs as the island's ego as he must offset the raw desires of the id with the environment using the superego as a balancing tool. This definition is consistent with Ralph's actions, patronizing Jack's wish to hunt with their collective need to be rescued, often turning to Piggy for advice. Initially, in the relative harmony of the island society's early emergence, Ralph is able to balance the opposing id and superego influences in order to forge a purpose: rescue. It is only as the balance devolves that the fate of the island's inhabitants is darkly determined. Among Ralph, Piggy and Jack exists a constant struggle to assert their particular visions over the island. As the authority of leadership by default falls to Ralph, the conch then becomes symbolic of the consciousness. Its possession rotates between Ralph and Piggy in order to determine logical courses of action for the boys. Jack however, constantly eschews the authority of the conch, consistent with Freud's model with the id by definition remaining subconscious, but fully able to exert influence over decision-making. Conversely, the masks and face-paints that Jack's group of hunters come to wear are very suggestive of Freud's image of the subconscious. The hidden and secretive

Testing Employees for Drugs essays

Testing Employees for Drugs essays Testing employees for the use of drugs, regardless of the occupation, has been a controversial issue for years. Obviously, those who use drugs, including those not considered hard drugs such as marijuana, feel that it is a violation of their right to privacy. And they are right! However, that is only viewing this issue from a deontological perspective. The utilitarian perspective offers quite a different view. From this perspective, drug testing the employees of a company is the solution that is for the greater good for the greatest number of people for the longest amount of time. Imagine if drug testing did nor exist. Chances are that eventually an incident such as an airplane pilot overdosing on drugs would occur, producing devastating results. Therefore, there are certain occupations that are required to undergo mandatory drug testing. The drug testing of millions of transportation workers-largely bus and truck drivers, airline flight crews and mechanics, and a variety of r ailroad workers-is required by the government in the name of public safety. Its easy to see why employers are concerned about their employees using drugs. Compared with the overage employee, recreational drug users are more than two times more likely to be late for work, almost four times more likely to injure themselves or others in the workplace, and five times more likely to file a workers compensation claim. For the small price of a drug test employees can gain much more security and have that added insurance that they will be able to operate a safer and more efficient workplace As the articles continues to state, drug testing is not as simple as it may appear. Employers are not able to just send their employees down the street to the local testing facility for drug tests. For example, Connecticut has many rules and regulations regarding drug testing. Many of these regulations exist due to the in...

Duramold - Fairchild - Howard Hughes and the Spruce Goose

Duramold - Fairchild - Howard Hughes and the Spruce Goose In the late 1930s, aircraft of composite materials began to appear made of plastic-impregnated wood materials called duramold. The most famous and largest aircraft of duramold construction was the eight-engine Howard Hughes flying boat dubbed the Spruce Goose. Sherman Mills Fairchild According to the Fairchild Corporation, In the mid-1930s, Fairchild pioneered the application of composite structures to airframe design and production - duramold. The adhesive bonding processes and techniques are still followed in the manufacture of composite structures today. Fairchild also developed the first nine-lens mapping camera for the U. S. Coast and Geodetic Survey in 1936. Duramold Aircraft Spruce Goose The Spruce Goose was not the first airplane to use duramold material. Many small planes had been built using duramold during the early thirties by the Fairchild Aviation. The Spruce Goose was originally conceived by Henry J. Kaiser, a steel maker and builder of Liberty ships. The aircraft was designed, constructed, and engineered by Howard Hughes and his staff. The Spruce Gooses exterior was created with material using the duramold process of laminating plywood and it was the largest plane ever to fly. In 1947, Millionaire Howard Hughes became the first person to pilot the Spruce Goose. Spruce Goose Howard Hughes Becomes The First Person To Fly The Spruce Goose In 1905, Howard Hughes was born in Houston, Texas. Hughes inherited the patent rights to an oil tool drill made by the Hughes Tool Company. A millionaire, Howard Hughes both inherited and made his own money. An adventurous soul, he formed the Hughes Aircraft Corporation and loved to pilot planes and break aviation records. After flying across America, Howard Hughes turned to movie making and formed his own motion picture studio.

Protection of Organizations Assets Essay Example | Topics and Well Written Essays - 3000 words

Protection of Organizations Assets - Essay Example The first is the measurement of the actual risks to the organisation. The second part, based on the identified risks, is an audit. This is the measurement and identification of the steps that the organisation has or has not taken to meet and nullify the risks. There are however other issues that have to be considered throughout the discussion and this would be related to delineating the organisation's assets, specifying the security risks, understanding why there are security risks within an organizations and what are these risks and how these can be measured and identified. It is also necessary to understand how these security risks could be determined and what are the methods used for analysis and examination of these security risks. These are issues that have been elaborated on in this discussion and the methods for analysis of security risks are discussed in a step by step approach. This is dealt with in the methodology section and shows the various methods used for determining the risks of any business and especially the risks that have to do with security of an organization and in management and protection of assets within a business organisation or company. A literature review is drawn up here considering recent studies on risk assessment and perceived threats to a business organization. Several kinds of risks are highlighted and this would relate to security, management, information technology and privacy, operations and decision making. In a recent paper, Jones (2007) discusses the possibilities and needs of developing a framework for information security assessments in any organisation and a risk framework is essentially used to describe the components of security risk management within an organisation. The framework is also used to identify, assess and treat the risk exposure of an organisation and provides certain regulations that are used by board members, staff and management for improved communication and understanding. Risk management frameworks within an organisation provide the outline for implementation of security risk management and define the role of participants, employees and management within an organisation. The techniques supporting risk management in product development philosophy have been analyzed by Ahmed et al (2007) and a standard for product development in CE has been identified. The applicability of processes in risk management, risk identification, assessment as well as techniques for the context are considered within the risk management framework and the concept of managing risks has been gaining importance within global business focus and competition. A risk focused approach shows integration of several techniques with increased effectiveness of project management. Risk management tools are effectively used for the development of engineering and product development projects (Ahmed et al, 2007). The evaluations of risk related decisions could be driven by biases of risk propens ity and these could be categorized in terms of reference levels, assumption of accounting methods, bias or overconfidence, decision makers' perception, and desire for gratification. A study of biases can highlight decision making by executives using any representative and typical business decision. Decision makers usually face choice of several alternatives and Coleman (2007) studied decision making in several management executives and noted their attitudes and decision styles. Data were collected through electronic

The rising rents of unfurnished accommodation have been a source of Essay

The rising rents of unfurnished accommodation have been a source of concern for the government. It proposes to introduce a ceiling on rents. Examine how this might affect the accommodation markets - Essay Example In the recent years particularly after 2013, housing and accommodation cost are again rising and this rise is causing problem for the UK government. For substitute goods, if the price of one substitute is increasing; ultimate the demand for other alternative will also increase (Sloman et al., 2010). Within the UK, cost of both furnished and unfurnished accommodation is increasing. Within this context, the UK government is going to introduce and implement rent ceiling which will affect both landlords and tenants. For the landlords, the ceiling imposition will put negative impact on their income as they will no more remain in strong bargaining position. On the other hand, for tenants, the implementation of rent ceiling will put positive effect on their standard of living. For example, after the imposition of rent ceiling, the tenants will be in a position to control their cost of accommodation and this will enable them to provide more money to their other

The Benefits of Cross-training in Mental Health and Substance Abuse Essay Example for Free

The Benefits of Cross-training in Mental Health and Substance Abuse Essay The proposed study primarily aims to identify the advantages of cross-training in mental health and substance abuse for the Mental Health Director to consider a cross-training program implementation. In general, cross-training allows employees to learn other responsibilities in addition to their own tasks because they share knowledge and skills, address each others concerns or issues, and maximize their productivity while performing their primary functions. It is a beneficial means of having other human resources to complement or make adjustments for an absentee whenever it is needed. This low-cost strategy allows organizations to enhance employees’ skills and increases knowledge about another field of expertise instead of looking for new applicants that would fit to the workload that is available. Given the advantages of cross-training for the enhancement of the twelve counsellors’ performance through learning knowledge and skills in both areas of mental health and substance abuse, the program will be facilitated by resource speakers and team leaders from each department for three months which will be conducted an hour before work periods which will be extended to ensure that their duties will not be affected. An estimated amount of $1000-$2500 will be for the trainers’ compensation, learning materials, and facilities to be used. It is expected that the counselors would be able to function effectively in another filed of specialization whenever they are needed since they will be taught about different approaches and strategies in counselling clients with either any of the problems. The counselors will become competitive and flexible for the additional responsibilities. Proposal Training workers different skills and providing them useful information about related functions will help organizations to maintain high level skills, make employees perform at optimum levels and master new jobs or skills, and become more productive (Kolak, 2003; Dubois Rothwell 2004). Therefore, any organization that wishes to empower its employees needs to consider cross-training opportunities. The advantages of cross-training have been recognized to improve performance efficiency of health workers and professionals in the healthcare industry (Van Hook Ford, 1998; Sacks, Sacks, Stommel, 2003). Cross-training is one of the cost-effective development strategies in improving performance efficiency (Minter Thomas, 2000; Kolak, 2003). Research Questions 1. What are the advantages of cross-training in both mental health and substance abuse departments? 2. How does cross-training improve the functions of the 12 counselors in the institution? 3. How will the cross-training program be effectively implemented? Research Objectives 1. To review literature regarding cross-training and its advantages and implementation strategies. 2. To conduct a survey through standardized questionnaire to analyse the perceptions and opinions of health care practitioners on the importance and benefits of cross-training. 3. To interview key persons regarding the strategies in implementing cross-training. 4. To formulate recommendations based on the findings and conclusions for the performance enhancement of the mental health and substance abuse counselors. Methodology The study will employ a descriptive research design in investigating the concept of cross-training and the possible outcome of implementing such human resource management strategy. This approach involves qualitative and quantitative analyses of data. Survey methods will be used to obtain information from literature, interviews and questionnaire survey. Information from literature will strengthen the reliability of the actual findings. References Van Hook, M. P. M. E. Ford (1998). The Linkage Model for Delivering Mental Health Services in Rural Communities: Benefits and Challenges. Health and Social Work 23(1), 53+. Minter, R. L. E. G. Thomas (2000) Employee Development through Coaching, Mentoring and Counseling: A Multidimensional Approach. Review of Business 21 (1), 43. Kolak, J. (2003). Buildings. â€Å"Basic Training: Cross-trained Employees can Solve Skills Shortages. † Cedar Rapids, Iowa: Stamats Communications, Inc. Sacks, S, J. Y. Sacks, J. Stommel (October 2003) Modified Therapeutic Community Program for Inmates with Mental Illness and Chemical Abuse Disorders. Corrections Today 65(6), 90+. Krueger, N. F. A. S. Dean (2002). An Intentions-Based Model of Entrepreneurial Teams Social Cognition. Entrepreneurship: Theory and Practice, 27(2), 167+.

Comparing Effects of the Restricted Carbohydrate Diet and Non-restricte

Comparing Effects of the Restricted Carbohydrate Diet and Non-restricted Carbohydrate Diet   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  It is recommended by Grosvenor and Smolin in â€Å"Nutrition: From Science to Life,† that if one decides to lose weight, one should consider the contents of the food consumed and incorporate a daily exercise routine.   There are multiple studies to support the idea that a diet that includes a low consumption of carbohydrate and a high consumption of fats, also known as the Atkin’s Diet, will cause one to feel less active compared to others who will include carbohydrate as one of the main food groups in their diet. Participants in a study conducted by Wells and Read in 1996 concluded that they felt significantly less energetic and more fatigue and nauseated after consuming a low-carbohydrate and high-fat meal compared to participants who had a meal that contained 50- 60% carbohydrates. In addition a similar study conducted by Lloyd, Green, and Rogers in 1994 also concluded that a high fat meal causes participants in their study to report more negative feelings. Participants reported that although they felt that they had consumed enough food to satisfy their hunger they also reported that they felt less energetic and their overall moods shows more anxiety, despair, stress and anger compared to other participants who consumed a moderate amount of fat.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Scientists believe the reports of negative moods such as the anxiety, despair, or lack of energy in dieters consuming a carbohydrate-restricted diet may be caused by a physiological reason in the brain. The brain, amongst other organs of the body, uses the components of carbohydrates as its main resource for energy therefore when dieters restrict the... ...rate and high-fat dieters reported that exercising was not helping them lose weight.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Comparison of mood, energy levels, and evaluations of exercise routine differed between dieters consuming a restricted- carbohydrate diet, also known as the Atkins diet, and the dieters who consumed a non-restricted carbohydrate diet shows that dieters consuming a moderate amount of carbohydrates and fat were more satisfied with their diet plan. The reports of mood and energy level directly affect the evaluations of the exercise routine. This comparison exemplifies two important causal concepts: (1) the direct relationship between diet and the ability to exercise to the one’s fullest capability and (2) the importance of moderation of carbohydrates consumed in a diet to fuel the brain with sufficient energy and provide the muscles with enough energy.

Reflection Summary Essay

Collaborate with your Learning Team to discuss the previous week’s objectives. Discuss what you learned, what could be applicable to your workplace or personal life, and how your knowledge has increased as a result of what you experienced through the learning activities in the previous week. Submit your team summary of the discussion in a 1-2 page Microsoft  ® Word document. General Questions – General General Questions Management Theory and Practice All Weeks, Assignments, Discussion Questions + Final Exam Refrain from plagiarizing as the consequences can be extreme. During your college life, you will likely write a lot of papers. Be certain you do not plagiarize the work of others. Your professors are pros at recognizing plagiarized work, so be sure to write your papers on your own. This file MGT 230 Week 3 Reflection Summary contains review of works during the last 3 weeks Collaborate with your Learning Team to discuss the previous week’s objectives. Discuss what you learned, what could be applicable to your workplace or personal life, and how your knowledge has increased as a result of what you experienced through the learning activities in the previous week. Submit your team summary of the discussion in a 1-2 page Microsoft  ® Word  document. General Questions – General General Questions Management Theory and Practice All Weeks, Assignments, Discussion Questions + Final Exam Refrain from plagiarizing as the consequences can be extreme. During your college life, you will likely write a lot of papers. Be certain you do not plagiarize the work of others. Your professors are pros at recognizing plagiarized work, so be sure to write your papers on your o†¦ To download this material Click this link – https://bitly.com/1oJNhBq Refrain from plagiarizing as the consequences can be extreme. During your college life, you will likely write a lot of papers. Be certain you do not plagiarize the work of others. Your professors are pros at recognizing plagiarized work, so be sure to write your papers on your own. General Questions – General General Questions Management Theory and Practice All Weeks, Assignments, Discussion Questions + Final Exam

Importance of Art in the Society

Art brings beauty into our world. Art is important because it makes our world a better place. It also brings a sense of enjoyment and pleasure. Art allows for the expression of truth and beliefs. Some art challenges our beliefs. Other works affirm our faith. Art is an important tool in causing us to examine our beliefs in light of an artists' rendition or perception of truth. Art has the ability to transport us to a different time and place. It allows us to gain historical perspective and understanding. Art allows us to appreciate different periods in history and their impact and significance in our world. Art immortalizes people, places, and events. Artists create a visual record of life experiences commemorating the memorable and challenging social injustices, such as slavery and abuses, in time. Artists serve as historians in this role, documenting life on canvass, photography, or sculpture. Art may be used to express chaos and misunderstanding, or to establish order from what appears to be chaos. Art helps us organize our world. It is one means by which we understand our society and culture, and the society and cultures of others. Art is important as an intellectual stimulant. A good artist advances culture and civilization by provoking thought, introspection, and discussion. Art triggers emotions. Subject, color, and texture are used by artist to evoke feelings. In this way art can serve as a catharsis, or help us uncover feelings of which we were previously unaware. Art has the intrinsic ability to elevate the commonplace. It lifts the viewer beyond the confines of reality and into another world, such as the use of art to express fantasy. Sometimes art provides pure escapism, such as cartoons and comics. Other art allows us to juxtapose fantasy and reality, creating a world in which the artist wished we lived. Art communicates across all cultures, tells the stories of the past and present, and inspires minds, both young and old, to do beautiful things.

Free Essays on STROKE

Table of Contents Definition 2 General Information 3 Types Ischemic Stroke 4 Hemorrhagic Stroke 5 Stroke Warning Signs .6 Risk Factors Treatable Risk Factors 7 How a CVA is Diagnosed 8 Medical Treatment Emergency and Rehabilitation .9 Prevention and Prognosis 10 Effects of Stroke 11 Common Problems and Complications 12 Statistics 13 Cost Of Stroke to the United States 14 Final Data for 2000 14 Key Terms 15 Definition A cerebrovascular accident more commonly known as a stroke or brain attack is the term used to describe the sudden death of brain cells in a localized area due to inadequate blood flow. In order to woke the brain needs a constant supply of oxygen and nutrients. This supply is carried to the brain by blood through the arteries. If part of the brain is deprived of blood for longer than a few seconds brain cells can die. A stroke causes loss of function, sometimes permanently, in the part of the body that is controlled by the damaged part of the brain. General Information A stroke occurs when blood vessels in the brain burst spilling blood into the space surrounding brain cells, or when the blood supply to part of the brain is blocked thus a stroke is known as a cerebrovascular accident ( ¡Ã‚ §cerebro ¡Ã‚ ¨ refers to a part of the brain  ¡Ã‚ §vascular ¡Ã‚ ¨ refers to the blood vessels and arteries.) In the same way that a person suffering a loss of blood flow to the heart is said to be having a heart attack, a person with a loss of blood flow to the brain or sudden bleeding in the brain can be said to be having a  ¡Ã‚ §brain attack. ¡Ã‚ ¨ Blood flow to the brain tissue can be hampered in two ways, one the vessel ruptures, causing blood to leak into the brain. Hemorrhagic is the term used to describe bleeding into the brain or the spaces surrounding the brain. In the second the vessel clogs within Ischemic is the term used to describe the blockage of blood flow and loss of oxygen and nu... Free Essays on STROKE Free Essays on STROKE Table of Contents Definition 2 General Information 3 Types Ischemic Stroke 4 Hemorrhagic Stroke 5 Stroke Warning Signs .6 Risk Factors Treatable Risk Factors 7 How a CVA is Diagnosed 8 Medical Treatment Emergency and Rehabilitation .9 Prevention and Prognosis 10 Effects of Stroke 11 Common Problems and Complications 12 Statistics 13 Cost Of Stroke to the United States 14 Final Data for 2000 14 Key Terms 15 Definition A cerebrovascular accident more commonly known as a stroke or brain attack is the term used to describe the sudden death of brain cells in a localized area due to inadequate blood flow. In order to woke the brain needs a constant supply of oxygen and nutrients. This supply is carried to the brain by blood through the arteries. If part of the brain is deprived of blood for longer than a few seconds brain cells can die. A stroke causes loss of function, sometimes permanently, in the part of the body that is controlled by the damaged part of the brain. General Information A stroke occurs when blood vessels in the brain burst spilling blood into the space surrounding brain cells, or when the blood supply to part of the brain is blocked thus a stroke is known as a cerebrovascular accident ( ¡Ã‚ §cerebro ¡Ã‚ ¨ refers to a part of the brain  ¡Ã‚ §vascular ¡Ã‚ ¨ refers to the blood vessels and arteries.) In the same way that a person suffering a loss of blood flow to the heart is said to be having a heart attack, a person with a loss of blood flow to the brain or sudden bleeding in the brain can be said to be having a  ¡Ã‚ §brain attack. ¡Ã‚ ¨ Blood flow to the brain tissue can be hampered in two ways, one the vessel ruptures, causing blood to leak into the brain. Hemorrhagic is the term used to describe bleeding into the brain or the spaces surrounding the brain. In the second the vessel clogs within Ischemic is the term used to describe the blockage of blood flow and loss of oxygen and nu...

3 Cases of Missing Words and Phrases

3 Cases of Missing Words and Phrases 3 Cases of Missing Words and Phrases 3 Cases of Missing Words and Phrases By Mark Nichol In each of the following sentences, the absence of inadvertently omitted words and phrases leads to sentences that, though comprehensible, do not really say what they set out to communicate. Discussion after each example explains the problem, and revisions offer solutions. 1. The Voice mentor and Maroon 5 front man seemed to phone it in early on during the concert. In this sentence, the writer is under the mistaken impression that an article that is part of a composition title can serve double duty as an article integral to the syntax of the sentence in which the title is located. Replace the title with any other phrase that does not begin with the to see the problem. In this case, because the person in question is identified with phrases referencing two entertainment enterprises in which he is involved, simply insert an article at the head of the sentence and transpose the two phrases: â€Å"The Maroon 5 front man and The Voice mentor seemed to phone it in early on during the concert.† When this solution is not available because only one identifying phrase is employed, recast the sentence otherwise: â€Å"Levine, one of the mentors on The Voice, seemed to phone it in early on during the concert.† This revision is not as concise, but it has the advantage that it, unlike the original version, is syntactically sound. 2. We have observed systems at sites that often do not require any user authentication to interact with the physical environment and utilize unsupported and unpatched system software. It is initially unclear to the reader whether the phrase â€Å"utilize unsupported and unpatched system software† is parallel with the phrase â€Å"interact with the physical environment† or with the larger phrase that begins with require and ends with environment. Because the latter choice is the correct one, that should be repeated before the phrase beginning with utilize to match that phrase with the one beginning with require: â€Å"We have observed systems at sites that often do not require any user authentication to interact with the physical environment and that utilize unsupported and unpatched system software.† 3. Mobile app usage rates are flat but are now higher than ATMs. Here, mobile app usage rates are erroneously compared with ATMs; the comparison is between mobile app usage rates and ATM usage rates, and the sentence should explicitly state this, if only with a pronoun phrase in place of specifically parallel wording: â€Å"Mobile app usage rates are flat but are now higher than those for ATMs.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:20 Words with More Than One SpellingHow to Pronounce MobileHow to Address Your Elders, Your Doctor, Young Children... and Your CEO

Interaction with other professions and how it has informed my Essay

Interaction with other professions and how it has informed my understanding of inter-proffesional care and my practice in relati - Essay Example During my practice, I received input from fellow nursing student. However, I have also received numerous inputs from the wards, OTs and the Physiotherapy. This reflective essay focuses my interactions with other professions, how the interactions have informed my understanding of inter-professional care and my practice in relation to patient centeredness. The case I will reflect on involved an elderly female patient who was living alone. She was admitted into the hospital after she fell at home. Because of the fall, the patient had limited mobility. For diagnosis, she underwent an x-ray. The x-ray revealed extensive damage on the knee. However, the damage had not resulted from the fall but was due to severe arthritis. She was not going to be considered for a knee replacement mainly due to her age. After checking on the family background, it was unfortunate that the lady had alienated her family and completely severed all contact. Additonally, the lady had no contact with her neighbors and had live most of her old age life alone relying on herself. She had bad relations even with members of the society. The bad relations with other people could be attributable to her character. This is because the old lady is prone to making accusations against all the people she meets. The lady wished to return to her home. Therefore, the Occupational Therapist (OT) had to do a home assessment to ensure that the environment was appropriate. After the assessment, the OT felt that there was need for a significant clear out of the lady’s home. This is because the lady would have to use a pulpit for mobility purposes. The device is quite large and the lady would have to live in the living room. Although the lady insisted on being left to go back to her residence, I felt that such an arrangement would not function appropriately for a long period, since she had no relations. The OT had another challenge. Nobody was willing to help in the clearing out the house since the lady ha d severed all the relation she ever had. Moreover, the physical condition she was in could not allow her to do the clearing since she needed to use a wheelchair, which she had not yet received. The only solution was for the patient to employ a solicitor and give him the power of an attorney to oversee the implementation of all the needed changes. Another problem that the OT had noticed was the nonfunctional fire alarm in the lady’s home. When she told me about it, I suggested for a complete fire inspection by the local fire brigade. After the inspection, the fire brigade put the patient’s name in the register of the vulnerable people and those with mobility issues. Although the OT wanted us to get the lady a personal alarm, it was impossible at that moment since the three people in the community were required to be used as contact. However, no one was willing to be involved with anything to do with the old lady. Therefore, the OT suggested a small mobile house phone th at could be carried with the pocket. Following my interaction with the OT, the old sick lady, the community and other different professions, I was able to understand the significance of interactions between nurses

INTERNATIONAL STUDIES IN BUSINESS Assignment Example | Topics and Well Written Essays - 250 words - 1

INTERNATIONAL STUDIES IN BUSINESS - Assignment Example There is an undertone of optimism in the message of Suranovic’s story and its conclusions have practical implications for national governments and business leaders. National governments can learn that not to be overcautious with every prospective partner as not every prospective partner intends to exploit them unfairly. This persuades national governments to ease any stringent measures that hinder the success of their relations with other governments. The conclusions of the story advise national governments to encourage the maximization of resources for the benefit of their partners (Sengupta 65). Business leaders can borrow important lessons that would add value to their ways of making decisions. The principles used in Suranovic’s story can help business to appreciate their strengths of their partners and make them look at their partners as complementary rather than entirely competitive. The classmate’s posting is terse and insightful to both student of international studies and people seeking a deeper understanding of the model of competitive advantage. The posting presents England and Portugal as equal partners who grew mutually from their partnership. It is noteworthy that the posting observes existence of mutual need between the two countries and not that one of them needs the other more than the other does. The posting illustrates satisfactorily that harmony in the partnership between England and Portugal provides market for each country’s in the other’s domestic

A critical analysis of a patient's journey through PICU from a nursing Essay

A critical analysis of a patient's journey through PICU from a nursing perspective - Essay Example Because of the impact of being in an area like the ICU and besides the routine responsibilities, paediatric ICU nurses are required to be â€Å"continually tuned in to the immediate recognition of any disruption in the child’s condition† (Carnevale, 2007, p. 68). They are ought to coordinate with the other members of the medical team who are expected to work together to alleviate the condition of the patient as well as to deal with the family of those who are under their care (Morton, 2002). In this paper, a nurse’s point of view about the journey of a patient Baby X will be assessed while taking into account many aspects of the care. There are a number of patients in the paediatric ICU; each of which with unique cases from the others. The reason why Baby X’s case and care was chosen is mainly to apply critical analysis on how the nursing strategies directed to the patient in coordination with the medical team, its effects on the family’s involvement and the consequences of these put together have led to the improvement of his health. Specifically, the paper would focus on the episode of Baby X’s stay where he had to be tracheostomized. The analysis would consider how the medical team reached the decision; how the nursing care affected the decision and the care before and after the procedure; and the reaction of the family [especially the mother who was doubtful at first] prior to the intervention and after it had been found out that it had helped. Baby X and the rest of the triplets were born expreterm on July 27, 2009. They were only at their 26th week of gestation when they went out. Like him, most of the preterm or premature babies who are born before the 37th week of gestation (Cadwell & Turner-Maffei, 2006) are prone to many complications as they are given birth before full maturation of almost all their body parts. Baby X was admitted to the paediatric intensive care unit last December 12, 2009 for suffering an array of

Chinese Labor and Employment Law Essay Example for Free

Chinese Labor and Employment Law Essay In November 2001, China became a fully admitted member of the World Trade Organization and in n in international trade. China has not only become a major export power, but also an attractive investment target for world trade and investment continues to increase, its labor environment will likely attract more ? 2 1980. At least 130 million of these are migrant workers who move from relatively poor rural areas to urban and industrial centers to work. Many of these migrant workers remit portions of their earnings back to family members in their hometown. Until recently, China has typically had an oversupply of unskilled labor and a shortage of skilled and professional workers. However, in the past several years, some companies in the major industrial hubs have begun to complain about labor shortages. As a result, many companies now raise wages 10 percent or more annually to retain workers, while others have closed their doors and moved to poorer inland areas or countries with cheaper labor. Interestingly, salaries for new university graduates have stagnated university system. While university graduates start their careers with wages comparable to a factory worker, their salaries typically rise much more quickly than those factory workers. How have 35 years. Prior to the early 1980s, nearly all jobs were allocated to citizens through an administrative bureau. Employees could not choose their employer or terminate their employment. Further, regulations set an expectation that the employee would work for the same employer for her or his whole working life. Companies in this era could only terminate employees for gross misconduct. This type of labor market and social safety net was called the Iron Rice Bowl because the employer guaranteed job security and benefits to employees In other words, the benefits could not be taken away 3 In 1983, the government introduced a contract system that attempted to address the low productivity of the labor market by replacing the Iron Rice Bowl with short-term labor contracts. At first, state-owned companies resisted this trend and the government succeeded only in minimal reforms. In 1992, the N required all trade unions to be affiliated with the All-China Federation of Trade Unions (ACFTU). This effectively brought labor unions under greater control of the government. The Labor Law of 1994 liberalized the labor market. The labor law, when combined with economic reforms, resulted in more than 40 million lost jobs in government and state-owned enterprises. As a result of the reforms, the government shuttered inefficient businesses and the formerly economically dominant northeast turned into a rustbelt. Meanwhile, Chinese entrepreneurs and Hong Kong investors transformed the formerly weak southeast province of Guangdong into the largest center of manufacturing in the world. In 2008, the government introduced a Labor Contract Law that rolled back some of the laissez-faire approaches to the workforce that the government introduced in the 1990s. This new law abolished the system of at-will employment for most full-time employees and required employers to provide employees with written contracts. Since 2008, the government has also revisited its policy of tight control over the All-China Federation of Trade Unions (ACFTU). While all unions must still be approved by and affiliated with ACFTU, it appears that the government is allowing the ACFTU greater authority to advocate for the rights of workers than it did just a few years ago. That said, the government continues to imprison workers who advocate for the formation of independent trade unions. W A G ES Does China have a minimum wage? 4 Yes. There are two standards of minimum wage: monthly and hourly. Minimum wages are set at the provincial and municipal level. The government prohibits employers from reaching an agreement with employees for wages that fall below the local minimum wage standard regardless of whether the employee is still in her or his probation period or internship. A probationary period occurs at the beginning of an employment relationship and allows employers to terminate employees without severance pay up to a maximum of six months, but usually just two months. The probation period allows the employer to make sure the employee is a good fit with the employer before being locked into the full term of the employment contract. Provincial and municipal governments frequently adjust statutory minimum wages. For example, many municipalities have raised their minimum wages twice in the past year alone. Ho It depends on the locality. -time employees is RMB 1,120/month, or roughly $165. However, in the poorer inland city of Chongqing, the minimum wage is RMB 870/month, or roughly $130. Of course, purchasing wages. The relative cost of living in China is lower than in many developed countries, but even when wages are adjusted for relative prices they remain much lower than in highly developed countries. How much do factory workers earn? It depends on the locality, industry, skill level, and a host of other factors. However, several sources keep broad indices of costs for general factory labor across many regions. Although the indices are only rough estimates, they are helpful in gauging wage differentials across the country. For example, a skilled manufacturing employee in Beijing can be hired for 5 RMB 3,000/month, or roughly $445. A similar worker in the poorer inland municipality of Chongqing can be hired for RMB 1,900/month, or roughly $280. To illustrate how important geographic location is in determining wage rates, the average employee salary in Beijing is nearly three times higher than in the poor inland province of Jiangxi. Do Chinese workers get overtime? T , an employer must pay overtime compensation to any employee who works more than 40 hours per week. As a general rule, an employer cannot require overtime of more than one hour per day, or three hours per day under special circumstances, and no more than 36 hours per month. As in many other countries, white collar workers like managers and sales staff are often exempt from the overtime pay rules. The following payment schedule illustrates the overtime pay requirements. E xtended Wor king Hours Typical working day Rest day (min. one per week) (i. e. , weekend) National holiday M inimum O vertime Pay (percent of regular wages) 150 percent 200 percent 300 percent Many migrant workers desperate to earn quick money agree with the employer to work beyond the maximum overtime requirements so they can send extra money home to their families. This type of overtime work is frequently found in industrial hubs and is a contributing cause of recent labor strikes because employees who agree to these arrangements place downward price pressure on wages and upward pressure on hours. Employers are also able to maneuver around overtime regulations by applying to the local labor authorities and asking for approval to use an alternative system of working hours. What are the wage levels for workers who are paid piece-rate? 6 Piece-rate is a compensation system where the employer pays the employee for each unit produced or action performed, not on the basis of time. Piece-rate wages are still a feature of to address the exploitation of employees through piece rates. For example, workers were exploited when employers paid workers at piece-rate, but then fined them for quality defects, tardiness, or no reason at all. These penalties effectively left workers with wages far below what the employer promised the workers during the hiring process. The first principle of piece-rate wages is that employers cannot set a work quota so high that it prevents an employee from completing the work within an eight-hour day or an average 40-hour week.

Ernest Hemingways Life and Image :: History

Ernest Hemingway's Life and Image Ernest Hemingway was born on a July morning in 1899. Born at home in Oak Park, he was raised a conservative with strong values. While his father taught him to hunt and fish, his mother taught him music, her former profession. Though his mother’s music lessons helped him throughout his life, he didn’t particularly enjoy the lessons and spent as much time in the woods as he could manage. Nature became Hemingway’s world, the place where he could go and pull from it the essence of his writing. No matter what happened in his life he could always find refuge in a quiet meadow or a lulling forest. Inspired by nature, Hemingway used it to form a force that became both a backing and almost a character in his books, that would speak to a reader and tell them that a story wasn’t over, simply because it never truly ends. People look back at Hemingway’s life as if it was one of his novels. He is not seen as a writer but as a personage of writing. At a young age of 18, in 1917, Hemingway enlisted as an ambulance driver in World War I, after quitting his job at the Kansas City Star. Hemingway didn’t make it three weeks into his service. While in Schio, Italy, he was injured by an exploding mortar, perforating his legs with shrapnel. In spite of this, it is said that he carried a wounded Italian to a first aid station; this earned him an Italian Silver Medal. For the next year, Hemingway used his insurance from the war to avoid work. He would spend his time at the library or speaking about the war. Eventually he met Harriett Connable while speaking, who saw Hemingway’s confidence and control. Connable asked him to tutor her son. He accepted, as her husband introduced Hemingway to the editor of the Toronto Star Weekly, who he wrote for even when he moved to Paris. While in Paris he covered the Geneva Conference, and the Greco-Turkish War. Hemingway and his first wife Hadley moved back to Toronto though, when she became pregnant. In 1925, two years after his son John was born, Hemingway wrote In Our Time, and a year later The Sun Also Rises. These two novels were great successes, and led to his Farewell to Arms, which is considered by many a paramount to all World War I novels.

Tv Advertising and Consumer Buying Behavior

ABSTRACT Children are important in the family, they make a family complete and they influence a number of decisions made in the family. Children have occupied a big segment in the marketplace, there are more products produced and directed at them. The importance of children in purchase decision making has grown over the years. They not only make purchase decisions for personal consumption but they also influence family purchase decision-making (Kaur and Singh, 2006). However, nearly all studies are based in the western context, like US and Europe.There are few studies focused on the African context, especially in Nigeria. As a result of this, it is important to examine how they influence the decision to purchase products for family consumption. The typology of family communication patterns and social power theory will be used for this study. The study will employ qualitative research using questionnaire to elicit detailed explanation of children’s influence in family purchase decision. Children between the ages 8-13 years are the focus of this research.Key words: family decision-making, children’s role in family decision making, typology of family communication patterns, social power theory. 1. 0 INTRODUCTION Children are important in the family, they make a family complete and they influence a number of decisions made in the family. Today children are not only passive observers but they have taken a considerable place in the families and have a significant influence on parental buying decisions and they have occupied a big segment in the marketplace. Children are consumers in their own right; there are more products produced and directed at them.Because of a growing awareness of the role children play in family decision making on family purchases other than toys and cereals, as well as a realisation that the influence of children in family decision making appears to have grown significantly over the past two decades (Sellers, 1989 as cited by Eka sasi, 2005), increasing attention is being given to children and their role in family decision making (Foxman and Patriya, 1989). There is no doubt that children establish a significant marketing zone and today they have a more important place in the society than their parents ever had.They are not only consumers but have emotional involvement direct or indirect on parents buying decisions. This trend of increased influence appears to emanate from a number of factors, including the greater affluence enjoyed by many households, higher consumer socialisation of children, product type, and the increasing independence given to children due to dual income families and higher divorce rates. Several researchers have also demonstrated how children have been â€Å"socialised to act as consumers† (Kaur and Singh, 2006).Family (parents and siblings), peers, and media are main socialising agents for children wherein family type, parental style and patterns of communication play important roles. However, most of the studies are based on the western context and there are very few studies focusing on Africa, particularly Nigeria due to which this research will be undertaken. As a result of this, it is important to examine how children influence the decision to purchase products in the family in Nigeria. 1. 2 STATEMENT OF THE PROBLEMFamily as a consuming and decision making unit is a central phenomenon in marketing and consumer behaviour. Earlier, research had only focused on the husband and wife’s role where children’s role was ignored (Commuri and Gentry, 2000 as cited by Kaur and Singh, 2006). The importance of children in purchase decision making has grown over the years. It is seen that children not only influence family purchase decision but they also insist their parents purchase the products they desire (Kaur and Singh, 2006). Children’s influence differs depending on the product category and decision-making stage.Age and gender of the chil dren also have a major impact on decision stage and the product category. The role that children play in family decision- making has directed the researchers to study the influence of children. Several researchers have also demonstrated how children have been â€Å"socialised to act as consumers† (Kaur and Singh, 2006). However, most of the studies are based on the western context and there are very few studies focusing on Africa, particularly Nigeria due to which this research will be undertaken.Since Nigerian society vastly differs from the west in terms of family composition, family type and structure, norms, values, and behaviour, it is important to understand children’s influence in the purchase decision making in families in the Nigerian context. The buying power of children in Nigeria will be different compared to the western countries, but still they play the key role in Nigerian families. Children influence family as well as individual purchase decisions. For this reason, detailed study will be done on children’s influence in family purchase decision in Nigeria. . 3 RESEARCH QUESTIONS 1. Does parent-child communication affect the way a child contributes in family decision making process? 2. What strategies do children use in influencing family product purchase? 3. At what decision making process stage do children have more influence in the family? 4. How do parents respond to children’s attempt to influence decisions on products for family consumption? 5. How frequently do children attempt to influence purchasing decisions on products for family consumption? 4. OBJECTIVES OF THE STUDYThe primary objective of this study is to examine the roles performed by children in family purchase decisions with regard to children and family related products and to explore children’s influence in family decision making process in the Nigerian context. However, the specific objectives are: to understand the family communication stru cture and its influence on a child as a consumer; to examine the decision making process and the stage children have the most influence; and to examine parents’ perception of the role children play in family purchase decision-making. . 5 SCOPE OF THE STUDY This study will focus on children’s influence on decision making process in the family as it relates to the purchase of products to be used by the family, family communication structure and patterns and parents perception of children’s influence in family purchase decision making. 1. 6 SIGNIFICANCE OF THE STUDY Family is the basic unit where most individuals learn about product categories and how to consume it. So, understanding family buying behavior is very important.It used to be that husband and wife hold dominant influence in family decision-making process. However, now, their role is changing. Today, children’s role in family decision-making process is also significant. As children are an integral part of the marketplace, this study would help manufacturers of family products, marketers and advertisers to understand the place of a child in the family. Their influence relates to a wide variety of products needed by their family and not just to the items that directly relate to their need.This means that, to market successfully to the family, advertisers must understand children’s role in the decision making process in the family. The result of this research will aid advertisers to better position products to win the hearts of children who will eventually influence their parents buying decision. 2. 0 LITERATURE REVIEW This section is to review what past studies has found on the influence children have on purchase decision in the family. 2. 1 FAMILY DECISION MAKING The family is a major influence in the consumer behavior process.As the basic group, which an individual belongs, the family provides early childhood learning about products and product categories, provides th e opportunity for product exposure and repetition, and sets the consumption unit, the family members. As a major consumption unit the family is a prime target for most products and product categories (Schiffman & Kanuk, 1983). Loudon & Della (1993) as cited by Ekasasi (2005) define the family as a group of two or more persons related by blood, marriage, or adoption and residing together as a household.A number of different types of family exist. The nuclear family consists of a husband, a wife, and their offspring. The extended family consists of the nuclear family plus other relatives, such as parents of the husband or wife. There is also the detached nuclear family structure which has characteristics as follows: free choice of mates, higher levels of divorce, increased residential mobility, entry of large numbers of women into the labour force, and lower responsibility of children to care for their parents in their old age (Mowen, 1995 in Ekasasi, 2005).During the course of everyd ay living, thousands of decisions are made by family members. The husband and wife are clearly the dominant influences in family decision-making. Most studies have focused on their role in decision-making and the dominance on their role in decision-making and the dominance of one or the other. The relative influence of the husband and the wife is likely to vary according to the type of product considered, the stage in decision making, the nature of purchase influence, and family characteristics (Assael 1992).In the process of family decision-making, there are three stages: initiation, make choice and final decision. Initiation is the process whereby a family member proposes a suggestion and ideas. Making choice is the second stage. Family members search and compare different alternatives. The final stage is the buying decision process. The child has been regarded as an initiator in family decision-making. When a particular product has been chosen as a candidate in the second stage, the product has greater chance to be sold. 2. 2 CHILDREN’S INFLUENCE IN FAMILY DECISION MAKINGFamily decision- making research was initially directed to spouses, however the role of children on decision making and negotiation strategies had become an important issue of study (Kaur and Singh, 2006). Children not only enjoy making regular consumption decisions with their parents but they also insist their parents to buy the products they desire. The family as a purchasing unit is a central phenomenon in consumer behavior. Researchers have studied how a family makes a purchase decision for many years but most of the ‘families’ studied only comprised the husband and wife (Davis, 1976 in Kaur and Singh, 2006).However, family decisions are influenced by every member of the family, which means how a family makes decisions will not be well examined unless every member’s influence is taken into account; children inclusive. Children’s influence in family purc hase decisions and the spending power of children have increased over the last 40 years (Shoham and Dalakas, 2005). After Berey and Polly (1968) as cited by Kaur & Singh (2006) detected child’s influence in family decision making, there was an increasing recognition of children’s important role with the increasing influence of children in family decision making.Usually, children influence parental purchases in the shopping environment, at home, in the car, at the movies, during television viewing, on vacation, at mealtime, even in church. The influence that children have on parental purchases is extensive and principally embraces the following areas (McNeal 1999): 1. Items for the children, including snacks, toys, consumer electronics, clothing, and hobbies equipment and supplies. 2. Items for the home, including furnishings, television sets, stereo systems, and foods and beverages for meals. 3.Non-household items for family members, including vacations, automobiles, c lothing, restaurant meals, and recreation. In addition to these three groups, there are others that are more difficult to classify. They include family gifts to the children’s grandparents and family donations to charities. Also, children often influence the parent’s choice of stores and shopping centers. According to Ramzy, T. Ogden, R. Ogden and Zakaria (2012) children’s purchasing power can be direct, money controlled by the child, or indirect, relating to parental purchases that the child initiates or influences.Children influence family buying decisions in four different ways. First, children influence their parents to buy products for their individual preferences. Second, older children have their own pocket money and buy the products directly. Third, children influence their parents’ choice for family products for shared consumption. Lastly, children influence their parents’ own preferences. Children exert a certain influence on the overall decision process (Wut and Chou 2009). Geuens, Mast and Pelsmacker (2002) discovered that children can have active or passive influence on purchase decision.Active influence means that the child wants to influence purchase decisions in a direct way by recommending, hinting and/or asking for things (McNeal, 1999). Passive dictation, on the other hand, means that parents are influenced by what they experience their children prefer or need (Wells, 1965). A mother experiencing that her toddler enjoys a specific meal will be more increased to buy or cook this particular food again (Mehrotra and Torges, 1977 as cited by Wut and Chou, 2009).Passive influence is mostly unconscious and as a consequence difficult to observe and measure. Various researchers have revealed that a number of factors play a substantial role on children’s influence on parents buying decisions across different product categories. Berey & Pollay (1968, as cited by Kaur & Singh 2006) studied mother-child dyads in purchase of break- fast cereals and found that in most of the products parents are intermediary purchasing agents for children.In such situations children’s influence on parent’s purchase decisions is governed by two factors as children’s assertiveness and parent’s child centeredness. The study showed that more assertive the child or more children cantered the mother is, more probable the mother will buy the child desired brands. The research also revealed that mother’s act as gatekeepers and bought products that weighed high in nutrition. In general children exert more influence on products for which they are primary consumers (Lee and Beauty 2002).In recent years, family structures have changed considerably. We have single parents, two parents with one source of income, dual income families and higher divorce rates. Geuens, Mast and Pelsmacker (2002) examined the impact of new family structures (single versus one parent, two versus one income, h igh versus low working hours, small versus large size) on children’s influence on family purchase decision-making. The increase of children’s influence on parents buying decisions in most of the developed countries can be attributed to various reasons.First; increase in number of working couple resulting in to cash rich and time poor society and hence increasing the influence of children on parents; second, the shift in the family setup from joint families to nuclear families, allowing the influence of children on parents buying decisions; third, lesser number of children per family, resulting in increase in the buying power of each; fourth, the repeated exposure to media resulting in socialization of children which in turn result in to children influence on parents buying decisions etc. Wimalasiry (2004).Williams and Burns (2000) explained that changing social trends such as working mothers, decreased and delayed childbearing, increased divorce rates, and rapid matura tion have given way to a formidable market force for children. They developed a scale based on social power theory to measure children’s direct influence attempts. The seven dimensions derived to represent direct influence attempt were ask nicely, bargain, show affection, just ask, beg and plead, show anger, and con. In this study, these dimensions will be utilized to measure the direct influence of children. . 3 THEORETICAL FRAMEWORK Two theories are proposed to guide this study. They are the typology of family communication patterns and social power theory. 2. 3. 1 TYPOLOGY OF FAMILY COMMUNICATION PATTERNS The typology of parent-child communication structures and patterns was developed by McLeod and Chaffee (1972) and this typology utilizes Newcomb's (1953) co-orientation model. Together, the two dimensions of family communication structure yielded a four-fold typology of family communication patterns: laissez-faire, protective, pluralistic, and consensual.McLeod and Chaffe e (1972) identified two dimensions of parent-child communications dimensions. These dimensions are the degree of social orientation and degree of concept orientation. Social Orientation: The communications in families with a high social orientation are designed to produce obedience from the child and foster family harmony. Concept Orientation: The communications in families with a high concept orientation are designed to encourage openness and foster an independent outlook. Laissez-faire families emphasize neither of the two dimensions and there is little communication between parents and children.Protective families emphasize the socio-orientation dimension, stressing obedience and social harmony, and are not concerned with conceptual matters. Conversely, Pluralistic families tend to stress the concept-orientation dimension, with an emphasis being placed on mutuality of respects and interest. Children are encouraged to explore new ideas and to express them openly without fear of re prisal. Finally, consensual families stress both the socio- and concept orientation dimensions, and children are encouraged to explore the world about them but to do so without disrupting the family's established internal social harmony.A parent with a high socio-orientation believes that children should respect him/her, should suppress opinions on areas not pertaining to them, that children should avoid disagreements with parents and be obedient (Moschis & Moore 1978). Parents with this type of communication orientation tend to control their child’s consumption-related learning (Moschis & Moore 1979). A high concept-orientation means that parents encourage children to evaluate different alternatives when making decisions. Children in this orientation are allowed to discuss disagreements with parents and to develop their own consumer skills.They are also asked by their parents about purchase decisions even if the product is not directly for the child. According to Moschis and Mitchell (1986), children from families with a high social orientation are less likely to be involved in family decisions and less likely to make consumption-related decisions for themselves. Conversely, children from families with a high concept orientation are likely to have higher product knowledge, better able to manage a family budget and have a higher regard for their parents’ opinions. 2. 3. 2 SOCIAL POWER THEORYSocial power theory examines power bases in social interactions. The concept of social power was initially introduced by Lewin (1951) and later developed theoretically by French and Raven (1959). Social power theory is an appropriate theoretical framework from which to study children’s direct influence attempts for several reasons. First, social power theory identifies the bases of power which are present in social interactions. These sources of power may include expertise, reward power, referent power, legitimate power, and coercion.These five bases ar e considered by French and Raven (1959) to be the most important resources utilized by a person, but not an all-inclusive list of potential resources. Further, social power theory suggests that a person will make an assessment of his or her resources and choose an influence attempt that is consistent with his or her sources of social power. In addition, the theory suggests that these power bases may be utilized in two ways: active (i. e. , direct) or passive (i. e. , indirect). When the utilization of power to influence is active, or the result of an intentional act, a direct influence attempt is exerted.In relation to influence and power evidence exists that children exert varying degrees of influence on the family decision-making process. This influence varies by product, decision stage, child, parental and family characteristics but are not properly researched. Social power theory is useful in explaining differences in children’s influence on purchases and distinguishes be tween influence derived from active and passive power, compatible with direct and indirect influence. Power bases pertinent to exercising influence include: expert (e. g. children possess detailed knowledge about toys, games etc. ; legitimate (e. g. children and products they consume including food, toys and clothing); referent (identifying with peers); reward (children exhibiting good behaviour) and coercive power (e. g. children threatening negative or bothersome behaviour, complaining or even pestering) (Flurry and Burns, 2005). Furthermore, social power theory further suggests the five power bases may be utilised in two ways: actively and passively. Power used to influence is an active and intentional action; passive, when the mere presence of power is influential.Both contribute to a person’s potential to direct a preferential outcome. 3. 0 METHODOLOGY This section comprises of the research design, population, sample size, sampling technique, research instrument to be em ployed, method of data collection and analysis to be employed. 3. 1 RESEARCH DESIGN This study will employ descriptive survey because the role children play in influencing family purchase decision will be described. It will also be a cross-sectional study as children’s influence will be examined from the children as well as the parents’ point of view.Since the research aims at understanding children’s influence in family purchase decision, the views of the children will be essential for this study and to get a balanced view, the views of the parents will also be important, especially mothers. This study will employ questionnaire and in-depth interview as methods of collecting primary data. 3. 2 POPULATION The study will be located in Ibadan metropolis in Oyo State, South West Nigeria. Ibadan is majorly populated by the Yoruba people, but its population has always been ethnically mixed and is becoming increasingly so.Ibadan houses one of Africa’s premier u niversities, the University of Ibadan, which lends its economy a significant intellectual, professional and artistic profile. There are 11 Local Governments in Ibadan metropolitan area consisting of 5 urban local governments in the city and 6 semi-urban local governments. This study will be limited to one urban and one semi-urban local government which are Ibadan North-West and Ido local government respectively. One government-owned secondary school; one private secondary school will be randomly selected from the list of Secondary Schools in the two local government areas for this study. . 3 SAMPLE SIZE AND SAMPLING TECHNIQUE A multi – stage sampling procedure will be used for this study. At first six schools will be randomly selected from a list of public and private secondary schools in Ibadan North West as well as in Ido Local Government Areas of Oyo State respectively. Then, the balloting system will be used to choose one school for the public secondary school and for the private secondary school in the two local government areas respectively. Going by the assumption that 25 pupils are meant to be in a class, a class of J. S. S 1, 2 and 3 students of a school will be the respondents for this study.This will be 75 respondents per school, making the number of respondents to be 150 altogether. The J. S. S 1, 2 and J. S. S 3 students will be used because they fall within the age range that this study would be focusing on, which is between the ages of 8 and 13 and also because they should be more matured than those in the primary school that also falls within this age range.. 3. 4 RESEARCH INSTRUMENT Questionnaire and in-depth interview will be used for this study. The questionnaire will be in two sections; the first section will be addressed to the children while the second section will be filled by the parents, specifically mothers.This section is specifically to ask the mother to indicate demographic characteristics of the child; including his/her bir thday and sex of the child and to find out how they perceive the role their children play in family purchase decision. This information will be used to match the parent's responses to responses given by the child. The questionnaire will be given to respondents to take home to their parents. The interview will be for the teachers of the respective schools to be used to ascertain the schools’ demography. 3. 5 METHOD OF DATA COLLECTION This will involve qualitative method.The headteachers or class teachers of these four schools will be requested to distribute the questionnaires to a class of J. S. S 1, 2 and J. S. S 3 students at the schools. 3. 6 METHOD OF DATA ANALYSIS The method of data analysis will involve quantitative and qualitative methods. For quantitative method, univariate and bivariate tabulation methods will be used for the analysis. REFERENCES Ali A. and Batra D. K. (2011) Children influence on parents buying decisions in Delhi (India) European Journal of Business and Management (Online) Vol. 3 (11), 19-28 Davis, H. L. 1976), Decision making within the household, Journal of Consumer Research, Vol. 2, March, 241-60. Ekasasi S. R. (2005) The Role of Children in Family Decision Making: A Theoretical Review, Edisi Khusus Jsb on Marketing, Volume 3, 25 – 41 Foxman E and Patriya S. T. (1989) Adolescents and Mothers Perceptions of Relative Influence in Family Decisions: Patterns of Agreement and Disagreement Advances in Consumer Research, 449-453. Geuens M. , Mast G. and Pelsmacker P. (2002) Children’s Influence on Family Purchase Behavior: The Role of Family Structure, Asia Pacific Advances in Consumer Research Volume 5, 130-135Hall J, Shaw M, Johnson M. and Oppenheim P. (1995) Influence of Children on Family Consumer Decision-Making, European Advances in Consumer Research Volume 2, 45-53 Kaur, P and Singh, R (2006) „Children In Family Purchase Decision Making In India and the West: A Review. Academy of Marketing Science Review Vol. 2006 (8), 1-30 Lee, C. K. C. and Beatty, S. E (2002) Family Structure and Influence in Family Decision Making Journal of Consumer Marketing Vol. 19 (1), 4-41 McNeal, J. ; Ji, M. (1999) Chinese children as consumers: an analysis of their new product information sources Journal of Consumer Marketing Vol. 6(4), 345-364 Mikkelsen M. R. and Norgaard M. K (2012) Children’s Influence on Family Decision-Making in Food Buying and Consumption International Journal of Multidisciplinary Research Vol. 2 (5), 1-23 Moschis G. P, Prahasto A. E and Mitchell L. G (1986) Family Communication Influences on the Development of Consumer Behavior: Some Additional Findings Advances in Consumer Research Volume 13, 365-369 Moschis G. P and Mitchell L. G (1986) Television Advertising and Interpersonal Influences on Teenagers' Participation in Family Consumer Decisions Advances in Consumer Research Volume 13, 181-186Nash C. (2009) The Parent Child Purchase Relationship Academy of Marketing Science R eview Volume 8, 1-30 North E. J. and Kotze T. (2001) Parents and television advertisements as consumer socialisation agents for adolescents: An exploratory study Journal of Family Ecology and Consumer Sciences, Vol. 29, 92-99 Ramzy O. , Ogden D. T. , Ogden J. R. and Zakaria M. Y. (2012) Perceptions of Children’s Influence on Purchase Decisions – Empirical Investigation for the U. S. and Egyptian Families World Journal of Management Vol. 4 (1) March, 30 – 50 Ward, S. and Wackman, D.B (1972) Children’s Purchase Influence Attempts and Parental Influence Attempts and Parental Yielding, Journal of Marketing Research, Vol. 9, 316-319. Williams L. A. and Burns A. C. (2000) Exploring the Dimensionality of Children’s Direct Influence Attempts Advances in Consumer Research Volume 27, 64-71 Wut T. M. and Chou T. J. (2009) Children’s influences on family decision making in Hong Kong Young Consumers Vol. 10 (2), 146-156 Wut T. M. and Chou T. J. (2009) Fa mily Communication Patterns and Children’s influence on Family Decision Making ANZMAC, 1-7